We.Tear.It.Down. Public teardowns of first digital product pages

Sample page, not a real product. Grab the ball and throw it.
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Your page has cracks you can't see from inside the building.

We find every one, knock the page down to the studs, and hand you the exact rebuild. Real pages, torn down in public, at the maker's invitation.

Invited onlyInvitation linked on every fileBrutal on the page, never the personTaken down same day on request

Condemned

16 teardowns
Own site, waitlist (pre-launch) · $49.99/year or $7.99/weekX, Oct 25

Dawnwell

night app blocker for iPhone and Android

Fix first: $7.99/week (about $415/year) next to $49.99/year reads as a penalty; show one price or frame the weekly plan honestly.

Open the case file Gumroad · $29 when drafted; listed at $20.39 on Oct 29 re-checkIndie Hackers, Aug 16

Solopreneur OS

Notion System + 120 AI Prompts for Indie Founders

Fix first: the description renders as a raw-markdown code block (stray **, ###, a fake [Buy now]); rebuild it with Gumroad's editor.

Open the case file Gumroad · $0+Indie Hackers, May 4

Graphic Designer Notion Template

Fix first: the page omits the designer-specific features the IH post promises (revision logs, invoices, brief intake); lead with them.

Open the case file Gumroad · $29Indie Hackers, Oct 5

ADR Decision Kit

Lightweight Architecture Decision System

Fix first: that worked ADR is buried in text and absent from all 4 covers; make it cover 1 or 2 and point to it at the top.

Open the case file Gumroad · $37Indie Hackers, Jun 1

Business Command Center

The Notion Template That Replaces 6 Paid Tools

Fix first: one cover + '5.51 KB, 2 pages' makes a $37 workspace look thin; add real workspace screenshots and say it duplicates into Notion.

Open the case file Gumroad · $19Indie Hackers, Sep 16, 2023

1-1 Tracker for Notion

Fix first: a generic title; name the buyer (managers) and the result in the title and first cover.

Open the case file Own site + Stripe Payment Link · $47 one-timeIndie Hackers, Sep 3

Grant Proposal Writer Kit

GrantKit

Fix first: the page still sells a grant-writing side business, not the nonprofit's own first application; rewrite the top for that buyer.

Open the case file Gumroad · $5+Indie Hackers, Oct 6

Freelance Invoice Tracker Spreadsheet

Overdue Alerts (Sheets + Excel

Fix first: three identities (Freelance Cash Lab, Mark O. Rogge, a cyber-thriller bio) plus AI-security and party-game products in the same section confuse a freelancer buyer; pick one.

Open the case file Gumroad · $0+Indie Hackers, Sep 12

Offer & Pricing Kit

Fix first: one abstract cover; show the filled Offer Canvas, the calculator and an objection script as covers.

Open the case file Own site · 3 free photosX, Oct 24

QuickStaging

AI virtual staging and photo edits for listing photos

Fix first: the $19 pass shows as $0.76/photo next to $0.45 bulk credits, so the hero offer looks like the worst deal; reframe it as 'one listing, done'.

Open the case file Own site, iPhone app, pilot in Canada · free for families during the pilot; a paid Family plan is plannedX, Oct 27

TogetherTend

shared parent-care app for siblings, iPhone

Fix first: the multilingual, read-aloud parent screen, your strongest differentiator, is buried; move it under the headline.

Open the case file Own site · free to startX, Oct 29

Booklier

booklierai.com, book-writing and publishing tool

Fix first: make the cover ratings, writer counts and earnings checkable (link the books and writers) or label them as examples.

Open the case file Own site, consulting offers · $399 Clarity AuditX, Oct 19

Abdola Munir

positioning and growth marketing for founders (Clarity Audit, Brand Sprint, Fractional CMO

Fix first: the testimonials praise your design work and the numbers come from in-house roles; add one founder before-and-after above the offers.

Open the case file Own site, consulting and workshops · free workshops for communities; done-with-you help by callX, Oct 22

Joseph Mugen

AI help for small and local business owners (free workshops, Mugen Solutions, marketing

Fix first: the hero's only button opens the workshop request form for coworking spaces and groups; point it at the owner's 30-minute call.

Open the case file Own site, remote services (just launched) · no prices shown; discovery callX, Oct 29

Emmanuella Udoye

executive virtual assistance and travel planning

Fix first: every 'Book a Call' button, including the executive-assistant one, opens a travel-planning consultation; give each service the right booking link.

Open the case file Own site, agency services · free 1-page marketing plan; services month-to-monthX, Oct 27

Mainsplash

full-service marketing for small businesses (free 1-page marketing plan, month-to-month services

Fix first: the free plan is the funnel but no sample is shown and the form asks budget first; put an anonymised 1-page plan beside the form.

Open the case file

16 teardowns. Each case file uses the format of a Guided Build weekly review (what's working, the one thing to fix first, what to fix next and a single next task) and links the maker's public invitation. Pages change after we review them; if one's been fixed since, good.

How pages fall

  • Look at your page as a buyer would, logged out and on a phone.One page's whole description renders as a raw code block.
  • Show the inside.One kit's best asset, a complete worked example, appears in none of its cover images.
  • Put what's unique in the first lines.One template's designer-specific features are in the maker's forum post but not on the sales page.
  • Make every number agree.120 prompts in the title, "50+" on the cover.

Your page is next.

Send us the link. We tear it down in writing, rank every crack by how much it's costing you, and rewrite the worst one. Within 2 business days of a 5-minute intake form.

Launch Teardown $97No calls. Full refund if you ask before it's sent.