ADR Decision Kit.Torn down.
Unusually honest page (not-for list, 'not a native Notion template', fair comparison to free MADR) plus a full worked ADR.
Anything obviously wrong with the store that I'm too close to see?
Decision Desk, the maker · Indie Hackers, Oct 5, 2026 · see the invitation
ADR Decision Kit
"Markdown kit (Notion/Git/wiki friendly) — not a native Notion template."
Covers: title card · flow diagram · Type 1 vs Type 2 · zip contents
ADR-0003: plain text, far down the description
RebuiltCover 2: page one of ADR-0003, as it looks in a repo
"Scroll down to read one complete ADR from the kit."
Summary opens: "Ceremony proportional to irreversibility"
RebuiltSummary opens: "Six months later, nobody remembers why you picked the path you picked."
Store
+ a bundle + a free classifier
RebuiltFree classifier, then one next step
Who it's not for · license terms in plain words · a fair comparison with free MADR
Our sketch of the public page, not a screenshot.
Your best selling asset is hidden
Your best selling asset is hidden. The worked ADR is plain text far down a long description, and none of the four cover images show it. They're a title card, a flow diagram, a Type 1 vs Type 2 comparison and a list of the zip contents. Engineers decide by looking at the actual artifact. Make the first or second cover an image of page one of ADR-0003 as it looks in a Markdown preview or a repo (header block, door type, blast radius, first rejected option). And add one line near the top of the description: "Scroll down to read one complete ADR from the kit."
Lead with the buyer's moment, not the method
The summary opens with "Ceremony proportional to irreversibility", which is a good principle but an insider phrase. Your second sentence ("Six months later, nobody remembers why you picked the path you picked") is the line a tech lead recognizes. Move it into the summary.
Simplify the store
Five products for one buyer (ADR kit, Notion edition, RFC kit, bundle, free classifier) means each page has to explain the others. Point the free classifier's "next step" at a single product (the bundle or the ADR kit, not both), so every visitor sees one obvious path.
What still stands
- It's one of the most honest product pages we've read: it says plainly that it's a Markdown kit and NOT a native Notion template, who it's not for, and what the license allows. That prevents refunds and builds trust with a skeptical technical buyer.
- The page includes one complete worked decision record (ADR-0003: moving 23 internal services off REST polling, with every rejected option). A backend engineer replying to the Indie Hackers post said a messy worked example is exactly what would get them to buy. You've already shipped it.
- The bundle page compares itself fairly with free formats (MADR, Nygard-style ADRs) and says to use those if a blank document is all you need. Saying that is what makes the rest believable.
Your next task
Ship the ADR-0003 cover image and the one-line pointer this week, then compare product-page views and sales in Gumroad's analytics for the 14 days before and after. With traffic this early the numbers will be small, so read them as a direction, not a verdict.
In 30 seconds: Strength: Unusually honest page (not-for list, 'not a native Notion template', fair comparison to free MADR) plus a full worked ADR. Fix first: That worked ADR is buried in text and absent from all 4 covers; make it cover 1 or 2 and point to it at the top. Then: Move the 'six months later, nobody remembers why' line into the summary and give the store one clear path from the free classifier.
No promises. These are the changes we'd make first, from the public page alone. None guarantees a sale; most first digital products sell modestly or not at all, and traffic matters as much as the page. Are you the maker and want this taken down or updated? Tell us through our contact form (topic "Other") and we'll do it the same day.
Your page has cracks too.
You can't see them from inside. We can. Send the link and get a written teardown with a prioritized fix list, by email within 2 business days.
No calls. Every review comes back in writing.