Etsy Offsite Ads fee calculator
Etsy's Offsite Ads fee is charged only on orders Etsy attributes to one of its ads on other sites: 15% of the order total for shops that have always made under $10,000 USD in any 365-day period, 12% for shops that have made $10,000 or more, and never more than $100 USD per order. It's on top of the normal fees. Enter a price to see both cases side by side.
Normal sale vs Offsite Ads sale (US shop)
| Order total | Keep (normal) | Ads fee at 15% | Keep (15%) | Ads fee at 12% | Keep (12%) |
|---|---|---|---|---|---|
| $5.00 | $4.07 | $0.75 | $3.32 | $0.60 | $3.47 |
| $10.00 | $8.60 | $1.50 | $7.10 | $1.20 | $7.40 |
| $20.00 | $17.65 | $3.00 | $14.65 | $2.40 | $15.25 |
| $50.00 | $44.80 | $7.50 | $37.30 | $6.00 | $38.80 |
| $100.00 | $90.05 | $15.00 | $75.05 | $12.00 | $78.05 |
| $300.00 | $271.05 | $45.00 | $226.05 | $36.00 | $235.05 |
| $700.00 | $633.05 | $100.00 (cap) | $533.05 | $84.00 | $549.05 |
| $1,000.00 | $904.55 | $100.00 (cap) | $804.55 | $100.00 (cap) | $804.55 |
On a $10 download the ad sale keeps $7.10 instead of $8.60. The 15% fee hits the $100 cap at an order total of about $666.67; the 12% fee at about $833.33. Below that, the fee is a straight percentage, so it never gets cheaper per sale on low-priced downloads.
How Etsy decides a sale came from an Offsite Ad
- A buyer clicks an Etsy ad for your listing on another site (social networks, search engines and other partners) and orders from your shop within 30 days.
- If the buyer's last click before buying was an Etsy Ad (on-site), only the Etsy Ads fee applies instead.
- One click can lead to more than one attributed order within those 30 days.
- You pay nothing when an ad click doesn't lead to a purchase.
Can you opt out?
Per Etsy's help page, shops that have never made $10,000 USD in any consecutive 365-day period can opt out in Shop Manager › Settings › Offsite Ads. Once a shop reaches $10,000 in a 365-day period, participation is required for the life of the shop and the rate drops to 12%. Opting out also means no new sales from those ads, so look at how many of your orders were attributed (Shop Manager shows them) before you decide.
UK and EU shops
The same 15%/12% applies, the cap is $100 converted to your currency (about £75 or €90 at Oct 27 rates), and shops without a VAT ID also pay VAT on the ad fee, like other seller fees. Pick your country in the calculator above.
| Fee | Amount |
|---|---|
| Listing fee | £0.15 |
| Transaction fee (6.5%) | £0.65 |
| Payment processing | £0.60 |
| Regulatory Operating fee | £0.05 |
| Offsite Ads fee | £1.50 |
| VAT on Etsy's fees | £0.59 |
| Total Etsy fees | £3.54 (35.4%) |
| You keep | £6.46 |
Free: the 1-page Etsy fee cheat sheet
Every Etsy fee for US, UK and EU sellers on one printable page, with VAT on fees, worked examples and the price to charge to keep a target per sale.
You'll get the cheat sheet by email, plus 2 short follow-ups over the next 3 days and occasional emails after that. Unsubscribe anytime. Privacy policy.
Pricing a whole shop rather than one listing? The $9 Etsy Seller Profit Kit (through Sun, Nov 1) has a price & profit worksheet that does this math for every listing with your own costs, a monthly profit tracker and an order ledger. See what's inside.
Questions
How much is the Etsy Offsite Ads fee?
15% of the order total for shops that have always made under $10,000 USD in any 365-day period, 12% for shops that have made $10,000 or more. It never exceeds $100 USD per order.
When is the Offsite Ads fee charged?
Only when a buyer clicks an Etsy ad for your listing on another site and orders from your shop within 30 days, unless their last click was an on-site Etsy Ad.
Can I turn off Etsy Offsite Ads?
Only if your shop has never made $10,000 USD in any consecutive 365-day period. After that, participation is required.
More Etsy fee guides
- Free Etsy fee calculator (physical and digital, any country)
- What Etsy keeps at every price, $1 to $50
- Etsy fees on a $5 digital download
- Etsy fees UK: digital products in £
- Etsy listing fee vs transaction fee
- How to price printables on Etsy
Method and sources
Fees per order = listing fee + 6.5% transaction + processing % and fixed fee + Regulatory Operating fee (UK, France, Italy, Spain) + Offsite Ads where selected, then VAT on that total for UK/EU shops without a VAT ID. Fixed USD fees are converted at the ECB reference rate of Oct 27, 2026 (about £0.15 / €0.18 for $0.20). Rates checked on Etsy's help pages on October 30, 2026. These are estimates from published rates; your Etsy payment account shows the final fees.
Sources: Etsy Help: payment processing fees by country · Etsy Help: fees and taxes for selling on Etsy · Etsy Help: Regulatory Operating fee · Etsy Help: how VAT is collected on seller fees · Etsy UK: fees on the How to sell on Etsy page · Etsy Fees & Payments Policy · Etsy Help: how Offsite Ads work.
Educational content only, not tax or financial advice. Revenue Operator is a small Tyasi LLC brand that makes free tools for people selling digital products. Questions or corrections: [email protected].