Etsy fees in the UK for digital downloads, in pounds
A UK shop selling a £10 digital download pays £1.74 in Etsy fees and keeps £8.26, if it hasn't added a VAT ID to Etsy. With a VAT ID it keeps £8.55. UK fees are higher than US ones because processing is 4% + 20p, there's a 0.48% Regulatory Operating fee, and Etsy adds 20% VAT to its fees. All rates below were read on Etsy's UK help pages on October 30, 2026.
The UK fees on one sale
- Listing fee: $0.20 USD per listing (and per extra copy sold), converted to pounds at the market rate. That's about £0.15.
- Transaction fee: 6.5% of the item price plus any postage and gift wrap.
- Payment processing: 4% + £0.20 per order for UK bank accounts.
- Regulatory Operating fee: 0.48% of the order total.
- VAT on fees: 20% on top of Etsy's fees for UK shops that haven't given Etsy a VAT ID. With a VAT ID added, Etsy doesn't charge it.
- Currency conversion: 2.5% if you list in a different currency from your bank account, e.g. listing in USD with a UK bank. List in GBP to avoid it.
| Fee | Amount |
|---|---|
| Listing fee | £0.15 |
| Transaction fee (6.5%) | £0.65 |
| Payment processing | £0.60 |
| Regulatory Operating fee | £0.05 |
| VAT on Etsy's fees | £0.29 |
| Total Etsy fees | £1.74 (17.4%) |
| You keep | £8.26 |
Calculator (GBP)
What a UK shop keeps at common prices
| Price | Etsy fees (no VAT ID) | You keep (no VAT ID) | You keep (with VAT ID) | You keep, Offsite Ad sale (no VAT ID) |
|---|---|---|---|---|
| £1.00 | £0.55 | £0.45 | £0.54 | £0.27 |
| £2.00 | £0.68 | £1.32 | £1.43 | £0.96 |
| £3.00 | £0.82 | £2.18 | £2.32 | £1.64 |
| £5.00 | £1.08 | £3.92 | £4.10 | £3.02 |
| £7.00 | £1.34 | £5.66 | £5.88 | £4.40 |
| £10.00 | £1.74 | £8.26 | £8.55 | £6.46 |
| £15.00 | £2.40 | £12.60 | £13.00 | £9.90 |
| £20.00 | £3.06 | £16.94 | £17.45 | £13.34 |
| £30.00 | £4.37 | £25.63 | £26.36 | £20.23 |
| £50.00 | £7.01 | £42.99 | £44.16 | £33.99 |
What to charge to keep a set amount
| To keep | Price (no VAT ID) | Price (with VAT ID) |
|---|---|---|
| £2.00 | £2.79 | £2.64 |
| £3.00 | £3.94 | £3.76 |
| £5.00 | £6.24 | £6.01 |
| £8.00 | £9.70 | £9.38 |
| £10.00 | £12.00 | £11.63 |
| £15.00 | £17.76 | £17.24 |
| £20.00 | £23.52 | £22.86 |
Below about £6, the fixed 20p processing fee and the ~15p listing fee (plus VAT) push Etsy's share above 20% of the price. See all prices from £1 to £50 on Etsy fees by price.
VAT the buyer pays is separate
For digital items sold to buyers in the UK and EU, Etsy collects and remits the buyer's VAT itself, on top of your price, so it's left out of the tables above. This page isn't tax advice: whether you need to register for VAT depends on your own turnover, so check HMRC's guidance or ask an accountant.
Free: the 1-page Etsy fee cheat sheet
Every Etsy fee for US, UK and EU sellers on one printable page, with VAT on fees, worked examples and the price to charge to keep a target per sale.
You'll get the cheat sheet by email, plus 2 short follow-ups over the next 3 days and occasional emails after that. Unsubscribe anytime. Privacy policy.
Pricing a whole shop rather than one listing? The $9 Etsy Seller Profit Kit (through Sun, Nov 1) has a price & profit worksheet that does this math for every listing with your own costs, a monthly profit tracker and an order ledger. See what's inside.
Questions
What are Etsy's fees in the UK?
A ~£0.15 listing fee ($0.20 USD converted), 6.5% transaction fee, 4% + £0.20 payment processing, a 0.48% Regulatory Operating fee, and 20% VAT on those fees if you haven't added a VAT ID.
How much do I keep from a £10 Etsy digital download?
About £8.26 without a VAT ID, or £8.55 with one, before any Offsite Ads fee.
Does Etsy charge VAT on fees to UK sellers?
Yes, for UK shops that haven't submitted a VAT ID to Etsy. With a VAT ID added, Etsy doesn't charge it.
More Etsy fee guides
- Free Etsy fee calculator (physical and digital, any country)
- What Etsy keeps at every price, $1 to $50
- Etsy fees on a $5 digital download
- Etsy Offsite Ads fee calculator
- Etsy listing fee vs transaction fee
- How to price printables on Etsy
Method and sources
Fees per order = listing fee + 6.5% transaction + processing % and fixed fee + Regulatory Operating fee (UK, France, Italy, Spain) + Offsite Ads where selected, then VAT on that total for UK/EU shops without a VAT ID. Fixed USD fees are converted at the ECB reference rate of Oct 27, 2026 (about £0.15 / €0.18 for $0.20). Rates checked on Etsy's help pages on October 30, 2026. These are estimates from published rates; your Etsy payment account shows the final fees.
Sources: Etsy Help: payment processing fees by country · Etsy Help: fees and taxes for selling on Etsy · Etsy Help: Regulatory Operating fee · Etsy Help: how VAT is collected on seller fees · Etsy UK: fees on the How to sell on Etsy page · Etsy Fees & Payments Policy · Etsy Help: how Offsite Ads work.
Educational content only, not tax or financial advice. Revenue Operator is a small Tyasi LLC brand that makes free tools for people selling digital products. Questions or corrections: [email protected].