Already selling on Etsy? Add a digital product you sell from your own checkout.
You already know what your buyers want. A download built from that knowledge (a pattern, guide, template or printable) has nothing to make, pack or post, and on your own Stripe checkout it keeps more of each sale. The 30-Day Revenue Operator Pack is a step-by-step plan for launching that first digital product.
30-Day Revenue Operator Pack: $17 founding price (first 20 buyers, until Nov 1), then $27. Instant download, 14-day refund.
Get the pack → See sample pages firstDisclosure: we make and sell this pack. The free Etsy fee calculator works without it.
The fee math, with real rates
Etsy's fees and Stripe's standard rates, read from their own pages on October 28, 2026. One $20 or £20 sale, no postage, no Offsite Ads:
| Etsy fees | You keep on Etsy | Own Stripe checkout fee | You keep | |
|---|---|---|---|---|
| US seller, $20 | $2.35 | $17.65 | $0.88 (2.9% + 30¢) | $19.12 |
| UK seller, £20, no VAT ID | £3.06 | £16.94 | £0.50 (1.5% + 20p, UK cards) | £19.50 |
And physical versus digital on Etsy itself: a US seller charging $25 plus $5 shipping pays $3.30 in Etsy fees (Etsy takes its cut on the shipping too) and still has to buy materials and postage. A $25 download pays $2.83 and has nothing to post. Run your own numbers in the Etsy fee calculator (US, UK or EU).
The honest trade-off. Etsy brings buyers who are already searching. Your own checkout brings only the people you send to it. That's why the usual setup is both: Etsy for discovery, your own page for repeat buyers, your email list and your social followers. The fee saving only matters once people show up, so most of the pack is about getting the first ones.
What's in the pack
- Pick the product: an offer scorecard that weights and ranks up to 10 ideas, plus a validation tracker for competitors and buyer quotes, so your first download has a specific buyer and a reason to pay.
- Sell it: the playbook's checkout chapter (Stripe checkout with instant delivery, no monthly platform fee) and a fill-in sales page template.
- Get first buyers: a 30-day calendar with one must-do per day, posting and outreach scripts, and a 5-email welcome sequence for the people who join your list.
- Track it: a metrics dashboard and distribution log, so you can see which channel actually brings buyers.
One zip: the 42-page playbook PDF with a worked example, 6 trackers (Google Sheets, Excel, CSV) and 8 fill-in templates. One-time payment, nothing renews.
30-Day Revenue Operator Pack: $17 founding price (first 20 buyers, until Nov 1), then $27. Instant download, 14-day refund.
Get the pack → See sample pages firstDisclosure: we make and sell this pack. The free Etsy fee calculator works without it.
Who it's for, and who it isn't
- For: Etsy sellers who want a second product line they control, and who can spend a few hours a week for a month.
- Not for: anyone looking for a guaranteed income or a done-for-you shop. We can't promise sales; most first products earn little, and the pack is designed to help you find out quickly and cheaply.
Free first: the Etsy fee cheat sheet
One printable page with every Etsy fee for US, UK and EU sellers, VAT on fees, worked examples and the price to charge to keep a target per sale.
You'll get the cheat sheet by email, plus 2 short follow-ups over the next 3 days and occasional emails after that. Unsubscribe anytime. Privacy policy.
Free Etsy tools, built in public
We followed the pack's own playbook to build three free tools for Etsy sellers: a price and profit worksheet, a shop launch checklist and a monthly profit tracker. Each one has real timestamps and a list of what went wrong. See the build log and download them →
Questions
Do I have to leave Etsy?
No. Most sellers who add their own checkout keep Etsy for discovery. The pack shows how to run a digital product on your own Stripe checkout alongside your shop, so repeat buyers, email subscribers and social followers can buy from you directly.
I sell physical items. What digital product could I make?
Something that comes from what you already know: a pattern or template for what you make, a how-to guide, a printable planner for your niche, a sizing or care guide, or a starter kit list. The pack's offer scorecard ranks up to 10 ideas so you pick one with a specific buyer and a reason to pay.
Will this make me money?
We can't promise that, and nobody honest can. Most people who start a digital product earn little or nothing. The pack is a plan and a set of templates; results depend on your product and how many people you reach. You can look at sample pages before buying, and there's a 14-day refund.
Does it work in the UK and EU?
The steps work anywhere Stripe is available, including the UK and EU. Stripe's standard rate for UK cards is 1.5% + 20p and for EEA cards 1.5% + €0.25 (Stripe's pricing pages, October 28, 2026). You'd still handle VAT on your own sales where it applies; the pack isn't tax advice.
Who's behind this?
Revenue Operator is a trade name of Tyasi LLC in Knoxville, Tennessee. Questions: [email protected].
30-Day Revenue Operator Pack: $17 founding price (first 20 buyers, until Nov 1), then $27. Instant download, 14-day refund.
Get the pack → See sample pages firstDisclosure: we make and sell this pack. The free Etsy fee calculator works without it.